The terms 'SEO' and 'SEM' are frequently used when talking about marketing strategy; however, a lot of small business owners aren't quite sure what they mean - let alone how to execute them.
What’s the difference? How are they used? What can be done? If you’re unsure about all these foreign sounding phrases and terms, we’re here to help you wade through the chaos and demystify the puzzle of Search Engine Optimization vs Search Engine Marketing.
This easy-to-understand whitepaper will help you: