The latest FREE ON-DEMAND marketing webinar, presented by Adam Japko, President of DigitalSherpa
Why are small businesses leaning so heavily into connection and relationship marketing?
This is not a how-to webinar, but instead an examination of the generational human forces that provide instinctive advantages for business social networking.
This webinar will explore the power of weak ties and tribes and how different generations approach networking for professional results.
Personal examples and references to Dr. Meg Jay's book, "The Defining Decade" will provide substantive background on why social networking makes sense to businesses run by baby boomers today.
About the Presenter:
Adam Japko, President, DigitalSherpa
Adam led the development and roll out of DesignSherpa; the first turnkey social media, content, and Internet marketing management system for the local home-design industry. Now, as president of DigitalSherpa, he collaborates with his management team on ways to make Internet marketing simpler, more powerful, and easier to execute for small businesses. From 1999 to 2005, Adam was president and chief operating officer for Pennwell Corporation’s Advanced Technology Division and a member of the company’s board of directors. Adam manages to remain an active participant in the fine wine industry’s social media landscape, building and adjusting his social media and content marketing chops as author of WineZag.